The ultimate goal of your Pinterest marketing is to be discovered by people who are looking for your great service.
In order to achieve your goal, you need people to click on your Pin and visit your blog. This is the way to drive the traffic into your blog.
When it comes to driving traffic into our blogs or websites, Pinterest is the best platform for any bloggers and marketers.
So why do you have to optimise your blog?
When the visitors come to your blog from your Pinterest profile or content, they will leave immediately if your blog is not optimised. The visitors need to feel comfortable and interested. Then, they will stay your blog for a while. You need to direct them to take an action when they reached at your blog.
How can you optimise your blog?
In this article, you will find the ways how to optimise your blog for Pinterest visitors and keep them stay longer at your blog. If you make your blog optimised properly, they can hardly leave your blog page, and so that they can discover the great service you offer!
Before you optimise your blog, please make sure that your Pinterest profile and content have already been optimised. If you have not done so, please visit my Pinterest SEO: Optimise Your Content for More Followers.
Create a Pinterest Business Account and Set Up Rich Pins [Step by Step]
Pinterest SEO: Optimise Your Content for More Followers
Getting Started Tailwind for Pinterest [Step by Step]
What is Pinterest? How does it Work with Your Blog?
Drive Traffic from Pinterest to your Website
1. Link Your Blog to Your Pinterest Profile
I recommend making a link between your Pinterest profile and your blog as soon as possible. This linking process is called verification.
I did not verify my blog’s authenticity in my first month, simply because I just did not know how the linking was so important.
Your Pinterest profile is one of the easiest ways for followers to quickly visit your home page. Once your blog’s authenticity is verified, your blog URL is hyperlinked. This makes visitors easily visit your blog from your Pinterest profile.
Pinterest is serious about preventing spam and any broken links. Not confirming your blog brings less repins, engagements and no support from Pinterest.
Take a verification process today by visiting Pinterest’s how to verify your website at Pinterest.
Have you also verified your blog to make rich pins? If you are serious about driving the traffic into your blog, you need to tell so to Pinterest by completing a verification process. Please visit my Create a Pinterest Business Account and Set Up Rich Pins [Step by Step] and find 5. Set Up Rich Pins for Pinterest.
Every Pinterest business account comes with a profile link and so you need your blog or website. If you have not made your blog yet, why not create it with Bluehost today? It is easy and much less money to start you ever imagined!
2. Optimise Your Blog Speed
A majority of Pinterest visitors are using a mobile or tablet. Your blog needs to be very fast in loading pages. The slow blog pages are not user-friendly. Your visitors will leave the slow blog pages immediately before they discover your wonderful service and content!
I found beautiful pins and clicked on them. In many cases, I felt so impatient with the loading time. I bounced quickly.
It is very important to optimise your blog speed. Speed is everything!
But then how can you make your blog page loading speed fast?
For you, it looked fast, but it may be slow for the users. So first, test your blog loading speed with Google Mobile-Friendly Test and GTmetrix. Then check out the following things as below:
- Use only a proper hosting company such as Bluehost and good plugins
- Add cashing plugin and image optimization plugin
- Do not upload videos directly to WordPress
- Use only well-optimised and SEO friendly themes such as Genesis from Studio Press
- Important: use light social share plugin
- Locate Simple Social Share icons not on the top but below the middle – I use the plugin but it slows the speed so I locate the icons below of my pages.
- Limit post revisions
There are other things you can try but for right now, check out them quickly. They are basic SEO techniques for speed but are important and inevitable.
3. Optimise the Images
One of my techniques is to use images to start text on the blog page.
You can find, in my all blog posts, I insert a vertical image with a text on the left. This makes my visitors easy to start reading.
Tall, vertical images with text that makes your visitors easy to start reading. Break up the long texts with an image makes the content more readable.
You also need to have at least one image that is made specifically for Pinterest in your post. The image should be vertical, not small and short, and add a text to pop up. Make a good image and that the text is easy to read. This is the image that people will share if it is good.
Stock images can be high quality, meaning high resolution, and that would slow your blog speed. Resize it if that is the case.
4. Optimise Your Blog Content
Someone visited your blog post from your Pinterest contents because your pin attracted their attention.
They are looking for inspiration, ideas and solutions to some problems. Make sure that your blog post content deliver all the information of what is promising in your pin that brought them there.
In the early stage of
This is normal and is not bad. However, the number one priority you should put is your audiences, especially in the beginning. The bloggers who run their business successfully create the contents dependent on not what they want but what others want to know and see.
How can you do know what your audiences are looking for?
Do some keyword search on Pinterest. Pinterest has a great keyword search tool. I consider Pinterest a great search engine more than merely a social media platform. Know what the Pinners are looking for the answer to sort out the problems they have.
Go to Pinterest and type your niche or business on the search tab at the top of the page. As an example, I typed ‘fitness’.
When you type fitness, Pinterest automatically suggests other keywords. Since fitness is too broad as a niche, select “fitness motivation” to narrow down and more specific. Of course, you can choose other keywords too.
In the same way, you can find other relevant keywords to ‘fitness’, if type fitness and go. The keywords under the search bar are Workouts, Inspiration, Motivation, Interior, Goals and more. The left one is the most searched keyword for fitness and follows in descending order.
You can click for example, ‘Motivation’, and will find more keywords which are called long-tail keywords, more narrowed and specific keywords of your niche.
Next, click the arrow next to the search bar where I typed ‘fitness’, and select “People”. You will find popular Pinners as:
You can follow or analyse the top players of your niche. What kinds of boards they have, what is their content and how the looks of their pins. If you have found any interesting things, implement their methods or techniques.
Then, click the arrow next to the search bar where I typed ‘fitness’, and select “Boards”. You will find popular boards on the keyword ‘fitness motivation’ as:
That’s pretty easy. Right?
You can find what kinds of boards in your niche is popular. You can create yours by referencing popular boards.
I have found that Pinterest keyword search is much easier than Google keyword search. And yet, do not underestimate Pinterest. I consider Pinterest is a powerful visual search engine. I get much information and learn what my potential readers are looking for.
What you need to do is some keyword research on Pinterest. Create and structure blog topic and contents around the keywords. You can combine the contents you are passionate about and what your readers’ want and are looking for. Find the meeting points.
My tip: I introduce you what I do to clarify the ‘keyword volume’, the numbers to be searched per
5. Optimise Your Blog to Get Your Content Shared
When people visit your blog, make sure that it is easy for them to share your contents and follow you on Pinterest just one click!
Add both share and follow buttons to your blog page. Share buttons allow people to share your contents on Pinterest. Follow buttons lead them to your Pinterest profile. You can make the share and follow buttons with a plugin.
Do not use 5 or 6 different social media plugins. Just find one or two great lightweight and multiple functions plugin. I tried some. It took some time to check out their design, contents protection functions and user experiences.
6. Optimise Your Blog by Properly Formatting
It is not necessary to get overly concerned about the design of your blog. In the beginning, you might take much time for designs. However, your blog content is much more important than looks. Spend time and effort for content.
And yet, it is important at least that your blog is looked good, comfortable and well-formatted. So that the visitors can feel at ease while they explore. They can easily find the service your blog offers. A well-formatted blog post keeps the reader on the page, increasing the chance of a share or even a sale.
- Create an eye-catching and sound title
- Breaking sentences 2 to 3 lines, max is 4 lines in text
- Making proper heading tags of F2 to F3
- Bolding not for one or two sentences but only for important keywords
- Check out hyperlinks of your blog page are all connected to URLs properly
- Proofread and edit. I read more than 5 times before I publish and use Grammarly for a spelling and grammar check
How do you find this SEO article? I hope this article is helpful to optimise your blog and bring the massive traffic into your blog.
Please leave a comment on what you experienced or are looking for in your SEO strategy. I would love to hear from you! If you have a question, please do let me know.
Or need more time to learn SEO?
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