Pinterest is a practical tool to drive traffic into your blog. Its potentiality is limitless if you use it properly.
Optimise your content on Pinterest and make your boards and pins stand out. So that other pinners can easily find your content.
Pinterest SEO is not complicated at all in comparison to Google and Bing SEO. Then why don’t you implement some techniques into your content and get the quick result?
Keep reading. I will show you some.
In this article, you will find some useful and practical information to optimise your content on Pinterest. You will drive massive traffic from Pinterest to your blog.
If you have not made your Pinterest account yet, why don’t you join it today? Please find my article “What is Pinterest? How Does IT Work with Your Blog?” and Create a Pinterest Business Account and Set Up Rich Pins.
It is a great opportunity to introduce your crafts and creativity to wider audiences! And let me also know how
1. What is (SEO)
Search engine optimization (SEO) is the art of driving targeted audiences to your website by improving the rankings of search engines.
But then, why you need SEO?
Because you need to:
- Drive lots of traffic to your website from Pinterest
- Increase more Pinterest followers
- Create boards and corroborate with other pinners to grow them
How can you achieve them?
First, you need to know what your targeted audiences are actually searching if you want a lot of traffic and followers. Find their interests and get some keywords of your niche/business.
Second, you can implement the keywords of what they are looking for into your contents, which can be your profile, boards and pins on Pinterest. Make the pinners can find your content easily and quickly.
How can you do that?
I will show you how to do step by step. Keep reading.
2. Keyword Search for Your Content
First, find out what people are looking for over Pinterest. Get some keywords which are relevant to your niche and your content. You can try some keyword search on Pinterest.
What you think the best for the readers and what they are actually looking for can be different. So first, why don’t you check out what they are searching for and get the information as below:
Find the relevant and popular keywords of your niche/business
Write a keyword of your blog niche on a tab bar on top of the Pinterest. For example, I put ‘fitness’. You can see the coloured tags below the tab.
Find popular boards of your niche/business
Click the keyword on the coloured tab. I clicked ‘motivation’. You can find the keyword ‘fitness’ now becomes ‘fitness motivation’. Then open a pop up by clicking an arrow next to the niche keyword ‘fitness motivation’ on top. Click ‘Boards’ from the arrow.
You can see a lot of boards and that means the keywords are popular, meaning that a lot of people are searching for.
Find the keyword you need to use to your content
Now you find that the keyword I clicked motivation is changing to “fitness motivation“. This is the keyword you need to use instead of motivation for your Pinterest board.
You can also find your niche keywords for your boards at PINGROUPY and Repinned.
3. Optimise Your Boards with the Keywords
You can optimise your boards by implementing the keywords you found on the Pinterest keyword search into
Use your niche keywords to:
- Your Pinterest profile name and its description
- Board titles and their descriptions
- Pin titles and descriptions
You have optimised your Pinterest contents. Your boards and pins are now meet exactly what people are searching for! Structure your blog topics around the keywords.
As the time being, your contents become ready to be exposed as “suggestions” from Pinterest notifications. Keep working on a keyword search and implement it into your content.
4. Make the board which stand out in the crowd
You create a pin and have published it. You then save it into your board. The pin you saved can be your board cover.
In the beginning, I used a pin with a photo for my board covers but noticed the texts are eye-catching and easy to read. You can design boards covers and add them as a pin. I have made them on Canva.
Create Your Board Cover. I made the board cover images with the size, 50 pix x 50 pix, and them as a high-quality PNG format instead of JPEG. Text pops up and your visitors can easily find your content.
Canva is a great tool for creating and designing pins and board covers. It is fun and free!
My tip: seasonally rearrange the positions of the boards and put some boards you want to show on top. Make the best of your blog board. Mine is “Best of Cruise Geo”.
5. Join Group Boards
When you join group boards, you receive more exposure. For example, you join a group board. You have 100 followers and your group board owner have 100,000 followers. When you add a pin to the group board, it appears in the home feed of your followers as well as the 100, 000 followers of the group board owner! This is incredible if you have started Pinterest fairly recently.
How can you find the group boards?
How can you join the group boards?
Some boards have instruction on how to join them. First, you can follow the group board and repin some pins. Then send a message to the group board owner. If they provide an email address, you get in touch with it. If not, find their website or blog and contact through it. But at first, follow the group boards.
Note: the group might not have great engagement even if it has a lot of followers. If the owner of a group board doesn’t monitor it well, spam and other bad pins are saved and that brings down the overall engagement of the group. If you join such types of group boards, it will merely hurt your account. You need a Tailwind account to see board scores and engagement.
6. Tailwind Tribes
Tailwind Tribes are a great tool! Tribes arrow you to collaborate with others in your niche. Your contents are shared by the group members, and you can share theirs. Simply share your Pins with the Tribes, or add others’ Pins to your queue. Tribes are currently free to use!
Tailwind Tribes and Pinterest group Boards are not
6. Optimise the Keywords in Pins
Let’s Make Your Pins Really Stand Out.
You consistently pin high-quality contents to your boards. Pinterest likes fresh and new contents. Keep pinning!
a) Use the keyword to pin
Add the keywords which searched on Pinterest, to pin titles and descriptions. Pin only contents which are relevant to the keywords.
b) Add your blog post link to a pin
When you post a pin, always ensure it links back to the correct/relevant page or post on your blog. It sounds simple, but again, it’s something many forget. Pinterest really does not like broken links.
c) Use hashtags
The hash tags (#) help you anchor the pin to a particular subject and makes it easily searchable. Use a hashtag to each keyword on the pin description.
d) Create Rich Pin
One of the most important things to do on Pinterest is to create a rich pin. If you have not verified your account with your blog URL, please visit How to Set Up a Pinterest Business Account and complete verification of your blog URL.
d) Use High Quality Photos
The images you use for
You can find quality photos from Shutterstock. If you have just started your blog and are not ready to invest your money to it, try free stock photo at Pexels or Pixabay.
Often beginners may consider to copy and paste images from online. Do not use images from Google or other websites/blogs because you may have to pay thousands of dollars later for image copyright infringement fees.
The image owner can also report the page with their visual images and texts to Google and ask them to remove it from search results.
The more your blog grows, the more the liability increases. It is unprofessional to use visual images and texts which belong to someone else.
7. Schedule Pins with Tailwind
Tailwind is a MUST-HAVE now tool if you are serious about developing your brand or growing the traffic to your blog on Pinterest.
In my first month of Pinterest, I created one pin each for one blog post on Canva. I did not know I could make some pins for one blog post. By the time being and my blog posts increased, I have to create more pins. It took a lot of my time, feeling stressful to pin manually every day.
Tailwind has saved me. It is easy to use and pin my contents depend on my setting. It saves my time as well. I knew that many people are talking about Tailwind and how it helped them.
That is really true! I agree with them!
I am able to concentrate on creating my blog contents. There are some other third party plugins for scheduling to pin my contents so it took me some research to decide Tailwind. I am glad that I did. You can get started with Tailwind for free!
Consistency is the key to be successful on Pinterest. I started blogging and Pinterest at the same time but was away for 3 weeks for a New Year holiday. The traffic drastically decreased and it took a while to get it back.
Pinterest has a scheduling tool but it is not merely scheduling your pins but automatically optimises your schedule to post to the times when your audiences are most active online!
My tip: don’t forget that you can repin your content over time. You need to repin to regularly bring older content back in order to keep a consistent flow of traffic. In Tailwind, there is a notification function, and that makes sure you need to repin once the old pin is far enough apart resurface and so that their feeds remained visually fresh.
8. Using Tailwind Analytics
Tailwind does not only your save time for scheduling but provides analytics.
Tailwind Analytics help you determine whether your group board is worth your time or not.
The analytics also help you to see which pins and boards are performing well and which contents are popular.
Go to Pinterest Profile Insights on the left bar at your Tailwind dashboard:
- Profile Performance
- Board Insights
- Pin Inspector
- Website Insights
- Organic Activity
View with not 7 but for 30 days. What you can see with the analytics are:
- How many times your pins are saved from your website.
- How many people visited your website from Pinterest.
- Which boards are active by seeing the pin’s activity on the boards.
You will see the trending content for the last 30 days. You can quickly decide which content you are going to repin and to which boards. This is so easy.
How do you find this Pinterest article? Does it detailed enough for the information on how to drive traffic into your blog by optimising your content on Pinterest?
Please leave a comment on what you experienced or are looking for particular solutions on Pinterest. I would love to hear from you! If you have a question, please do let me know!
Or need more time to learn Pinterest?
Bookmark this Pinterest SEO: Optimise Your Content for More Followers or Pin this article by “clicking