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Getting Started Tailwind for Pinterest [Step by Step]

Akiko · 26th February 2019 · Leave a Comment

You may have heard of Tailwind as a great app for Pinterest. I knew about Tailwind for Pinterest before, but it took a while till I actually joined it. My experience with Tailwind is something more than just a Pinterest scheduler.

You can use Tailwind for:

  • Scheduling Pins
  • Pinning at the Best Time
  • Pin many and ‘properly’ with Interval and SmartLoop Pinning tools
  • Tailwind Analytics for effective marketing
  • Repin your best Pins from the Pin Inspector
  • Grow with the members of your Tailwind tribes

Don’t you have Tailwind account yet? Try it for free. Tailwind’s mission is to “make world-class marketing easy for everyone.” I am positive about it. Tailwind will help you save time and make your life much easier in the long run.

This article will show you how to sign up and set up scheduling your contents with Tailwind for Pinterest. Plenty of images will help you along the way.

Getting started something can be overwhelming at the time. Do not worry. Signing up Tailwind is really simple, and scheduling is easy.

Learn how to play a game today. You can start winning at the Pinterest game! And let me know how your experience at Tailwind goes!

Relevant Content:
Pinterest SEO: How to Optimise Your Blog for Your Visitors
Pinterest SEO: Optimise Your Content for More Followers
Create a Pinterest Business Account and Set Up Rich Pins [Step by Step]
What is Pinterest? How does it Work with Your Blog?

My Experience on Tailwind

It has been two months since I joined Pinterest. I love Pinterest! But pinning manually was getting burdensome for the time being because my content was growing. I had to create new pins and publish them manually over Pinterest. It was getting stressful. I had to spend a lot of time for Pinning.

I made signing up Tailwind a month ago, and I am glad that I did so. It was one of the best decisions I made in my first month of blogging. I have learned how to schedule Pins properly with the Tailwind app and join Tailwind tribes.

My monthly viewers improved 13,500 % and monthly engaged increased 4,461 % within a month since I signed up Tailwind on the 23rd of January, 2019.

An the outbreak of the Pinterest monthly viewers
An outbreak of the Pinterest monthly viewers

I know that it is only 40,000 monthly viewers at the moment. There are plenty of winning Pinners much more than me. However, it has been only two months I joined Pinterest. I also signed up Tailwind a month ago. I am very happy with the result I made in the last two months over Pinterest.

I highly recommend anybody to sign up Tailwind and start pinning content with it. It is free for a traial. You can learn how to Pin properly and at the best time. You can also save your time more than you can imagine and focus on your content building instead. Tailwind helps you to drive the traffic into your blog.

Getting Started Tailwind for Pinterest

Step 1: Sign up for free and synchronise your Pinterest account

Sing up Tailwind. Start a game and win it over at Pinterest!

Signing up for Tailwind
Signing up for Tailwind

A) Click and go to Tailwind free trial page:

  • Simply click “Signup with Pinterest” tab as above
  • Find a pop-up window. Pinterest is asking you to “Authorize Tailwind – Pinterest Marketing to use your account?”
  • Click a big red “Authorise” tab
  • Fill out the required information and click “Complete Your Account“

B) Click “Install Chrome Extension” on a Pop-Up Window

  • The Chrome Extension ‘Tailwind Publisher’ is required for Pinterest scheduling on Tailwind
  • The Extension is also available for Safari and Firefox

By installing the Extension ‘Tailwind Publisher‘, you can have the following function on Tailwind :

With the Extension ‘Tailwind Publisher‘ you can:

  • Pin Often: Find and Pin multiple images from any website via the toolbar button. 
  • Pin Quickly: Easily schedule any image by clicking the “Schedule” button when hovering over large images. 
  • Repin in Bulk: Quickly schedule one or more pins directly from Pinterest.com!

C) Click “Schedule” tab to start.

  • After linking your Pinterest account to Tailwind and giving Tailwind your preferred email address, you will be directed to your Schedule in the dashboard.
Scheduling Pinterest Pins with Tailwind
Scheduling Pinterest Pins with Tailwind

Congratulations! You have completed signing up a Tailwind free trial. Next thing you do is to create a Board List.

Step 2: Create a Board List

It is a common mistake that many people skip making a Board List in the beginning. The Board List will give you a lot of benefits.

A Board List is a group of boards. Adding a Board List to your ‘draft pin‘ will quickly add all the boards from the List. You don’t have to remember all the board names or add Pins to them individually!

I tell you how the Board List works on Tailwind.

For example, your niche is ‘fitness’. You have more than 30 boards on Pinterest but you often add Pins to some boards. They could be ‘Fitness Tips’, ‘Healthy Food’ and ‘Fitness Outfits’

You can group the 3 boards above and give a unique name as, let’s say ‘Top Fitness’. Now, you have a Board List titled ‘Top Fitness’. You can Pin to all the boards at once in the group ‘Top Fitness’ just one click. You do not need to repeat the same process to add a Pin to each board. Tailwind’s Board List function does a great job and saves much time.

So let’s make the Board List!

Go to your Tailwind dashboard.

  • Find ‘Publisher’ at the left bar
  • Select ‘Board Lists‘ from a dropdown box
Making Board Lists with Tailwind
Making Board Lists with Tailwind
  • A) Click add a list as above
  • B) All your Pinterest boards are displayed on a scroll bar and select some boards from the dropdown box
  • Title the group of the boards at ‘New Board List‘

Step 3: Create your weekly pinning schedule

Tailwind has a great feature that analyzes when your followers are most active. It is called Smart Schedule. So use that data to determine when it is a good time for your pins to be published.

My tip: Customize the days and times you’d like to automatically publish Pins. Ideally, it looked good to publish 10 to 30 Pins daily. Tailwind does not recommend to publish more than 50 Pins.

In my first month on Pinterest, I made 3 pins at evening and manually pinned them all at once before I leave home early morning. It was totally wrong! Early morning is not a golden time where the Pinners get active and engage the most.

Go to your Tailwind dashboard:

  • Find ‘Publisher’ at a left bar
  • Select ‘Your Schedule’ from the dropdown box
Tailwind Scheduler Slots
Tailwind Scheduler Slots

The times in green are scheduled. The times outlined in green are recommended time slots to add.

At first, Pinterest will suggest a random schedule. You can change them later by selecting ‘Smart Schedule‘ at the left of the schedule. You can select how many times and pins you would like to schedule a day.

Step 4: Select Pins and schedule them

Have you installed the Chrome Extension ‘Tailwind Publisher’ when you sign up Tailwind? If you have not installed yet, please do before you precede this section. The extension is also available for Safari and Firefox.

You can schedule Pins and publish content to Pinterest with the Extension from Pinterest, a blog or a website.

A) Scheduling Pin from Pinterest

You can schedule a Pin from Pinterest. First, go to Pinterest and then:

  • Click the Tailwind Browser Bookmarklet at the right top corner and next to the URL bar
  • Click to select the pins as many as you want to be scheduled
  • On the bottom of the page, the selected pins are displayed
  • Click Go Schedule button to move on to the next steps of adding board(s) and description.
Pinterest Scheduler for Pins
  • Edit any Pin descriptions and assign boards
  • If you are happy with the looks of your Pins, click the Schedule All button by clicking the tab to schedule all the pins shown at once

OR

  • Click Add to Queue Now on individual pins to schedule one at a time
  • Click the  Save for Later button. Save them as Drafts to be scheduled later. 

B) Schedule from a Blog

You are pinning from a blog, your own, or just about any other blogs and websites.

Note: when you find a  blog post that you’d like to schedule, make sure that you click into the blog post and with full URL, not just the blog’s homepage. 

Go to a blog or website you like:

  • Find an image you like.
  • Hover over the lower left-hand corner of the image and find the Tailwind Publishing Extension tab.
  • Click the Schedule button to move on to the next steps of adding board(s) and description. 
Pinterest Scheduler Time Setting

You selected the boards and are happy with the description the Pin will be scheduled and published. Then the next things you do are:

  • Click  Schedule Now or  Add to Queue Now to schedule.
  • Click the  Save for Later button as Drafts to be scheduled later 

*You can also find a video from Tailwind: Mastering Tailwind – How to Schedule like a Pro

Optimizing Your Schedule with Interval Pinning and Shuffling

Interval Pin Scheduling and Shuffling are my favourite techniques. They are especially useful for beginners.

Step by Step Interval Pin Scheduling

If some pins are popular and drawing a lot of traffic, don’t you think you would like to publish them again?

What I love about Interval Pin is that I can schedule one image to multiple boards with just a couple of clicks. It takes just less than 10 seconds.

The real greatness of Interval Pin comes into play when you combine Interval Pinning with the auto-queue. You just set it once and let it go. Basically, you can clone pins across as many boards as you like.

My tip: do not overdo Interval Pinning or overwhelm your followers with the same content again and again. Make your pinning interval more organic and interesting for your audiences.

1. Select a Pin you will publish. Add two or more boards to it and select “Use Interval” from the menu. You will find the Interval submenu. Add new options for scheduling your pin.

Tailwind Pin Interval Setting

2. The “ Schedule first Pin at” time will situate a Pin on the first available empty timeslot. When you schedule some Pins, the first pin will be added to that first available time.

3. Choose the  ‘Interval length’ for repins. You can choose from 10 minutes to 90 days apart. I typically set it to 1 day between pins.

4. Decide your favourite Interval type either ‘Open Time Slots‘, ‘Exact‘, or ‘Optimized‘.

Interval Pin Setting with Tailwind
  • Open Time Slot Option – your pins will be scheduled into your open time slots with a minimum interval you set.
  • Exact Interval Option – this allows you to schedule pins at the exact time you choose regardless of a time slot being available. You can use this to schedule interval pins into your schedule even if it is already full.
  • Optimized – this allows you to use the optimized times that Tailwind suggest. It schedules your pins to the most optimal posting times without using your existing time slots. It also abides by the minimal interval time you set. These new optimized times appear as “manual” time slots.

You can choose time setting either Open time slot, Optimised or Exact. They are all locked and are not affected by shuffling. Optimised and Exact are considered as manual pins and are scheduled outside Tailwind SmartTimes. Hence Optimized and Exact have an clock icon.

Note: If you would like to the scheduled time, simply click into the “Schedule first Pin at” box and select the date and time and change them. 

To learn more about your Interval types, hover over the question mark next to each option or quickly read the “How do use the Interval Pinning” article.

5. ” Set Interval” and then select ” Schedule” to send your Pins to the queue. Once scheduled, you will be able to see them in  Scheduled Pins page in the queue and calendar view. 

Interval Pin Setting with Tailwind

Shuffling

If you don’t shuffle your pin ques, you are pinning the same Pin over and over. Shuffling is important. In fact, whenever I add Pins over Tailwind, I do shuffling.

Go back to Tailwind dashboard:

  • Select ‘Publisher’ on the left side bar
  • Go down to ‘Scheduled Pins’
  • On the right, you can see all your scheduled pins. On top of it, there is a button ‘Shuffle Queue’ and click it.

The order the Pins will be released are shuffled. Shuffling is important because you don’t want Tailwind sending out the same Pin 10 times in a row which can look spammy.

Tailwind Shuffle Pins
Tailwind Shuffle Pins

However, if you publish a new blog post and made some Pins for it. You need to release the Pins as soon as possible, but shuffling might prevents to do so. If you added the Pins 3 days ago, and yet they were not released although the new blog post had already published, this will harm your traffic.

Lock some Pins – if you want to shuffle but certain pins need to release at a chosen time slot, you can ‘lock’ the Pins to the time slots. They will not be shuffled. Hover over the Pins in the grid and clicking on the lock image. If you have used intervals it will auto-lock the pin so it won’t get shuffled.

Fill in Timeslots function – If you ever generate a new schedule by adding more timeslots, check out your pinning queue and select ‘fill in timeslots’. You can do this by clicking on the 3 dots next to the shuffle button on top of the page. Otherwise, your queue will be released the same amount of times pre-generating a new queue.

Tailwind Tribes

Joining Tailwind Tribes is something I would like to recommend as soon as you set up a Tailwind account.

A Tailwind Tribe is an online community where like-minded people are helping to find each other and share their content. You share your content to the Tribe and if your Tribemates like your content, they’ll share it to their Pinterest Boards for their audience to see.

When Tribemates share each other’s content within the Tribe, their content is exposed to the new audiences who are highly relevant to your subject. It’s a win-win.

You can go to your Tailwind browser and click ‘Tribes’ on the left bar. Click the Find a Tribe tab. Insert a relevant word of your business/niche on a search bar.

You will find a long list of tribes. Click Preview Tribe tab if you find any tribes relevant and check Repins and Reshare rate on Overview. Check pins. If you feel that your content will work on the tribe, join it by simply clicking the ‘Join Now’ tab on top.

The details how to join and use Tailwind Tribe is explained on the video below.

Video Footage for Mastering Tailwind Tribes from Tailwind

I will write an article about some advanced techniques next week and will discuss how to Use Tailwind to drive more traffic for Pinterest!

Mistakes in Tailwind Tribes to Do

  • Adding the same pin too many different groups at once. One blog post to 3 Tribes at a time is max.
  • Adding so many pins at once
  • Posting totally irrelevant content to your tribe.
  • Ignoring tribe rules and not sharing members’ pins.

Tailwind pricing and plans

Setting up Tailwind is free. If you liked it and are willing to use the service further, you have an option for the plans and price. I use a one-time annual payment of 120 USD because I can save money and better service than the monthly payment.

Your monthly payment will be 9.99 USD per month with a one-time annual payment, 120 USD. Unlimited Pin scheduling is equipped while the 15 USD monthly plan allows you 400 pins per month. I am very happy with the price for the service I receive from Tailwind.

Tailwind for Pinterest for Free Traial

Do you use Tailwind for your Pinterest marketing? Please share your experience in the comments below. I would love to hear from you.

I am really happy with the result I made with Tailwind over Pinterest.

Or need more time to learn setting up Tailwind?

Bookmark this “Getting Started Tailwind for Pinterest [Step by Step]” or “Pin the Pinterest red button below” for later reading. Thank you!

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