Pinterest Works with Your Blog

Pinterest is a great place to start for any new bloggers.

What is Pinterest?

You can generate the traffic at Pinterest and bring it to your blog for free! Pinterest is completely free. That’s really amazing!

It has been a month since I started blogging at Cruise Geo. I signed in Pinterest right from the beginning when I published my very first blog post.

I knew that Pinterest was a good platform to introduce the content I create to the wider audiences.

That is really true. In fact, without Pinterest, I do not think that I could see any visitors on my blog except for my mother.

How about you?

Do you use Pinterest? I hope so and if you do, how is your experience?

I have found some of the influencers of my niche. I saw that they have millions of followers and rich contents while mine is less than 200 followers. This is my first month of blogging anyway!

I assume that you have joined Pinterest to drive traffic and hit your targets. I am the same.

Making pins, boards and joining group boards are basic. To be successful, meaning to introduce our content much wider audiences, we need to learn how to play a game, a sort of. Right?

In this article, I show you how to start Pinterest properly. In the beginning, I just joined and started pinning. It was a mistake. There are certain process need to be done properly. So that you will know how to handle Pinterest, instead of being consumed by social media and wasting your precious time.

OK, let’s get started!

Relevant Contents:
Getting Started Tailwind for Pinterest [Step by Step]
Pinterest SEO: How to Optimise Your Blog for Your Visitors
Pinterest SEO: Optimise Your Content for More Followers
Create a Pinterest Business Account and Set Up Rich Pins [Step by Step]

1. What is Pinterest?

As Pinterest CEO Ben Silbermann summarised his company:

Pinterest is the “Catalogue of ideas” that inspires users to “go out and do that thing”, rather than as an image-based social network.

People at Pinterest are looking for ideas and products that inspire to make an action for purchase. And yet, Pinterest users love to see products too! So there’s no reason you hesitate to join Pinterest if you are serious about blogging and marketing!

2. Why Pinterest?

Over 200 million people use Pinterest. However, unlike other social platforms, Pinterest is primarily used for commerce.

That means Pinterest is not merely social media. In fact, people are not socialising there but come to the platform for discovery, inspiration and purchase.

For bloggers, the beginning is always costly for a start-up. We have to pay money for marketing and advertising. While Facebook constantly offers us to pay for an advert, Pinterest is totally free for use, even for business use and marketing! That’s pretty amazing.

In the beginning, however, let’s make pins on relevant blog posts and pin them to engage your content and the Pinners, before delivering your products. This is so important!

The big mistake business and marketers/bloggers usually make is that they deliver sales and buyable pins in the very early stage. I think that this is dangerous because the sales make the Pinners scare off. They lose Pinterest’s maximal potentiality of driving the massive traffic into a blog.

It is important to keep in mind that what Pinterest wants you is to SHARE YOUR and OTHERS CONTENT by “PINNING/REPINNING”.

3. How does Pinterest Work?

First, know the definition of Pinterest to maximise its use for your content:

Pinterest is a place where people curate their contents, ideas and products. They also repin the others’ contents that they find relevant and important to them.

The initial idea of Pinterest gets started as pinning ideas on a board like an image. Pinterest is like a virtual board. You pin the content, ideas or products. Your followers or customers see it. Then they repin to their own virtual board if they like it.

What’s going on over Pinterest? It is simple:

1. You create a pin and display your content, ideas or products.
2. People find your pins.
3. They repin your pin into their own boards.

That’s pretty simple.

What is Pin? How does it Work? how to make repinable good pins for other Pinners to repin?

Most pins on the platform represent an idea, product or service that a consumer wants to try or buy. This information is visually shown and attract the potential customers. The visual images are infographics, buyable pins, photo and quote.

What you need to do is:

Start pinning a few great pins from every day. In the beginning, I was only pinning in the weekdays and didn’t pin in the weekend. That’s wrong!

I also pinned a few but was away for a Christmas and New Year Holiday for 3 weeks. That was a big mistake. It took me a while to get back my engagement with other Pinners. I will not repeat the mistake again.

Consistency is the key to success. Pinterest likes when you are personally active on its platform. Being active means you need to pin daily.

4. What are the Boards? How do they work?

Boards are those where you can save your pin or others’ pins to see or use them later. There are two types of boards:

• Your own personal boards
• Group boards

Group Boards are where you grow boards with other Pinners. You save your pins and other Pinners also save the pins of the relevant contents, ideas and products for the board.

Group boards are especially importnat for bloggers and marketers because they will bring you a lot of followers and organic engagement. But you have to find good group boards.

You and other pinners collaborate to develop a group board. They create a win-win situation.

For example, when the pinners join your board, they can access your followers on the board. They engage your followers and repins good pins on the board. In turn, their repins increase the score on your board.

5. Join Pinterest Group Boards As Soon As Possible

Group board is one of the greatest tools which you can bring much traffic to your blog with Pinterest. You can bring someone’s followers into yours.

How can you find the group boards?

Go to PINGROUPIE. You will find group boards of Pinterest. There are a variety of groups. Find groups which are relevant to your contents.

Find the boards which have more followers than your account does. You need a Tailwind account to see board scores and engagement. Learn how to find group boards and decide whether they are performing well and worth to spend your precious time.

First, you follow the board and need to join a board by contacting the board owner. If they provide an email address, you get in touch with them through it. If not, find their website or blog and contact through it.

6. Find the Influencers of Your Niche and Follow

If you are working on driving traffic to your blog, find the influencers of your niche and follow them. You can learn how they pin, create boards and attract followers from their account. How about their titles of pins and their descriptions? What kinds of bords are popular?

But then, how can you find influencers?

Go to the Pinterest search bar and type your niche. For example, I type one of the popular niches, ‘fitness’:

When you type fitness, Pinterest automatically suggests other keywords. Since fitness is too broad as a niche, I selected “fitness motivation” to narrow down and more specific. Of course, you can choose other keywords too.

Click the arrow next to the search bar where I typed ‘fitness’, and select “People”.

You can see how many boards and followers they have. Start clicking on people’s profiles and check them out. In this way, you can find the top players in your niche.

See their profile and check out their pins, boards and their descriptions whether they are correctly and beautifully organised and saved. If they looked fine, follow them if you like.

7. Follow Popular Boards

Alternatively, if you are not ready to follow the influences, the top players of your niche, or uncertain to do, try to follow their popular boards.

For example, if your niche is ‘fitness’:

• Type ‘fitness’ at the search bar on the top of the page.
• Click the arrow next to a search bar
• Select Boards

You will find the popular boards of the keyword, ‘fitness motivation’. Check each board properly not only the numbers of followers but also the titles and descriptions of the pins and board. You can make sure whether it is appropriate particular boards. If you like the board, click the ‘Follow’ tab.

Find great looking pins, check the title and description. If they looked fine, you can save them to your boards.

When you repin someone’s content, Pinterest will show a pop-up button at the bottom of the screen. You can decide an option whether or not to follow that person.

Note: If you follow someone, you are actually following their boards too. If their boards are not relevant to your business or topics, your home feeds will be messed up. I noticed that this is the reason why many people follow some of my boards instead of all.

Home feeds are those you receive as suggestions daily to follow and check out from Pinterest as Notifications. Pinterest would suggest you irrelevant pins, boards and Pinners if you just follow someone irrelevantly.

If you follow only relevant Pinners and boards of your niche, Pinterest automatically suggest who you could follow and which boards. You save time for a keyword and market search and can focus on creating your contents!

How do you find this Pinterest article? Does it outline well for the information on how to use Pinterest content with your blog?

Please leave a comment on what you experienced or are looking for particular solutions on Pinterest. I would love to hear from you! If you have a question, please do let me know!

Or need more time to learn Pinterest?

Bookmark this What is Pinterest? How does it Work with Your Blog? or Pin this article by “clicking Pinterest red tab below” for later reading. Thank you!

How Pinterest Work with Your Blog